Day One Hundred Fifty-Nine “Thorns-the Grace” 2/3
It was a first-of-its-kind campaign, ambitious and innovative, and highly successful! Huddled in a conference room in Sydney, Australia, a handful of executives would present a concept for Coke’s summer sales campaign, an idea that would make headlines and capture a country’s attention. Project Connect, later known as Share-a-Coke, swapped out the traditional Coke …